![]() For a start, they bring a younger audience to their services. There are many reasons that esports are an attractive prospect for casino and sportsbooks. For the betting industry, capitalizing on esports betting is imperative, but it doesn’t come without complications. Unsurprisingly, many new online casinos include esports betting in their services, with some sites dedicated to nothing else. New casinos pursue the esports crowdįor casino and sports betting sites, capturing a slice of the $15 billion esports betting market could be highly lucrative. The nature of esports makes it more difficult to regulate than other types of sport, especially when it comes to betting and gambling. In 2019, the peak viewership for the League of Legends World Championship was 44 million, compared to just 9 million for the men’s final at Wimbledon that same year. What is undeniable is the enormous fan base for esports, which eclipses that for some more traditional events. Even now, esports is both massively popular and relatively niche, with the concept of video gaming tournaments remaining unknown to large sectors of the population. The emergence of esports as a serious competitive sporting event has been unprecedented in its rapidity.
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